At a high level, we are going to talk about systems design and sociology. The idea here is that average behavior (of people or animals or technology) is the result of the way the overall system is set up, so how do you set up a system with a targeted behavior in mind?
This isn't really an area with a lot of work done on it in academia. But we are going to start with what has already been done in the overlap between studying systems design (control systems) and studying human behavior (sociology).
I am writing this in an attempt to make this overlapping area more accessible, and add some original commentary in the form of hot takes, social commentary, and more math. The spicy shit. 🌶️. If math makes you uncomfortable, do not worry. It is not my focus and I will do my best to explain necessary concepts in simple ways (or at least keep the crazy stuff brief)
This involves some math concepts that most math programs don't teach but are surprisingly intuitive. First let's get a bit of understanding then apply them to social behavior.
Bear with me here
In cars, cruise control is a system for controlling the speed of the car automatically. It is a simple system which lets the driver set a reference speed and then the car tries to go that speed. More advanced cars also use sensors to break before they hit anything, but let's just take a look at the simple case.
Here is how cruise control works
By making a really good calculation in step 2, you can handle more complicated situations like
"Control Theory" (AKA 'negative feedback loops') is a type of system design that allows a given system to behave like some 'reference' using only:
In this case, the system was:
Doing this makes a closed loop, where the last element 'speed' is used to determine something upstream. We can do this largely because we know how the car works and it still likely took a lot of trial and error.
You can imagine how difficult some of these things would be able to do manually with 'stability' (ie. not crashing the rocket), which is why this is a design science.
Now in Sociology, 'negative feedback' is used prevalently to describe things like interpersonal behavior, relationships, crowd behavior, and organizational behavior.
This paper is an excellent shotgun blast of applications of this field of mathematics to sociology at a deeper theoretical level.